Since 2012, minify has stood for thoughtful products, honest prices and reliable direct sales. Two brothers, two brands, one promise: that extra touch of quality that makes all the difference.
Who we are
minify is an owner-operated trading company based in Sandhausen near Heidelberg, Germany. We sell a carefully selected range of technical products and lifestyle goods - via platforms like Amazon, eBay and Temu directly to customers across Europe. What started in 2012 with LED technology and home cinema accessories is now a broad-based direct sales operation under two registered brands: minify and diMio.
We'd rather pay a little more in sourcing for that extra touch of quality that makes all the difference. No cheap goods - carefully selected products with real added value for our customers.
Fast shipping, direct customer service, honest prices. We employ people with disabilities and donate usable returns to charitable organisations.
Since the 1960s
Behind minify stands entrepreneurial experience spanning generations. From a traditional trade business to online retail - one family, one standard.
1960s
Bernhard Niedergesaess founds a small flooring business on Goethestraße. The foundation for a family tradition in trade.
1984
The business moves to Industriestraße and develops into a well-known timber merchant beyond the region. Wolfgang Niedergesaess takes over and continues the family tradition.
2009
Martin and Michael Niedergesaess start their own online business importing goods from East Asia. Step by step, the traditional trade business becomes a digital operation.
2012
From the evolution towards online retail, minify GmbH is born. It combines traditional trading experience with modern direct sales - and has been growing steadily ever since.
Today
Products and sales channels have changed. What remains is the commitment: good products at fair prices, a clear quality promise and the determination to recognise opportunities early and pursue them consistently.
Responsibility
Sustainability means responsibility to us - not only for our products, but also for society. All usable returns are donated to charitable organisations.
Children's shoes for an aid organisation in the Dominican Republic.
Yoga mats for welfare, homeless shelters, earthquake aid in Turkey and refugee support.
Colouring boxes and pens for kindergartens in the region.
Management
Brands
Technical Products
Our core brand since 2012. Functional, thoughtful tech products for home and everyday life - from LED technology to electronics accessories.
Sports & Lifestyle
Our brand for an active lifestyle. Premium sports and lifestyle products with the trusted minify value for money.
Location
Discover our brands and the full range.
